What we do · Overview

Inside

The holding company's business model: what drives our growth and how we enter projects.

Overview

Our business model

We build the holding company around what we do best. We grow together with our founder, invest in people and our AI team, and attract strong partners.

Four pillars

The foundations of the model at

01

Core strengths

We build the holding company around what we do best: six business lines that work for each other.

02

Founder,

We grow together with our founder: decisions are made quickly and accountability is clear.

03

People and AI

We invest in our team and in AI agents: 20+ agents in every department accelerate people's work.

04

Partners

We attract strong partners and investors through the Astana International Financial Centre.

Why it works

Six success factors

Partnership

We bring partners with industry expertise and management experience into every project.

Market knowledge

We operate where we understand the market best: Kazakhstan – Astana, Karaganda and the Almaty region.

Ecosystem

Six business lines work for each other: a client of one company becomes a client of another.

Technology and best practices

Projects gain access to the group's methodologies and 20+ AI agents that accelerate their teams' work.

Active management

We don't just invest: the holding company's departments take part in managing every project.

Private sector

We invest only in private companies and projects. We do not work with state assets or take part in public auctions.

₸1.2 billion
combined project turnover
50+
projects launched
6
ecosystem business lines
20+
AI agents in 4 roles

According to , full-year 2025 results.

How we grow

Three ways to enter a business

Ecosystem by business line →
01
Our own projects

We launch businesses from scratch within the ecosystem's business lines.

02
Stakes in businesses

We invest in operating companies and strengthen them with the group's services.

03
Partnership projects

We build projects together with investors and entrepreneurs.

Partnership

Growing together with our partners

For investorsFor business